MADE IN THE UK
Baking soda, is our hero ingredient. It is a completely natural cleaning agent that is gentle on tooth enamel with an Relative Dentin Abrasivity (RDA) index value of 7.
The Relative Dentine Abrasivity (RDA) and Pellicle Cleaning Ration (PCR) graph below measures the erosive effect of dentifrices on tooth dentin and the ability of dentifrices on stain removal effectiveness. The lower the RDA value, the more gentle the paste is, whilst the higher the PCR, the better the cleaning effect.
All Arm & HammerTM toothpastes are well below the FDA abrasivity limit and suitable for daily use, thanks to its high levels of Baking Soda producing the lowest RDA values, whilst providing a biological mechanism of deep action cleaning for superior plaque removal.
OUR SCIENCE
Do you want more from your toothpaste? Arm & Hammer daily toothpastes are the solution!
We pride ourselves on our breakthrough dental technologies. Baking Soda is our hero ingredient and a completely natural cleaning agent that is gentle on tooth enamel. In combination with our toothpastes, clinically proven benefits can be achieved with effective plaque and stain removal in hard-to-reach areas of the mouth.
BAKING SODA
Our kick-ass natural ingredient
At the very core of our unique Exceptional Experience is our miracle ingredient – Baking Soda. Not only is it effective at removing plaque, it also balances the pH in your mouth, whitens your teeth by breaking down stains, neutralises enamel damaging acids, cleans deeper in hard to reach places, is gentle on enamel… and freshens breath. You get the idea, it’s really rather exceptional.
Baking Soda is clinically recognised as an incredibly powerful cleaning agent. For example Arm & Hammer Advance WhiteTM Toothpaste removes up to 88% more plaque in hard to reach places than a leading toothpaste. How’s that for exceptional?
Isn’t Baking Soda abrasive? AS IF! Baking Soda is an incredibly gentle natural cleaner (despite packing a mighty punch) because it is softer than enamel, giving you all of the whitening power of a regular toothpaste with half the harshness.
What do we want? FRESHER BREATH. When do we want it? NOW. Good news, Baking Soda neutralises the pH in your mouth, blitzing all those horrible odours caused by bacteria. That’s long-lasting freshness that you can really feel.
Trick or treat? No need for tricks here! Our unique Baking Soda formulation whitens by breaking down stains, revealing the natural whiteness of your gleaming gnashers. It’s all treats here.
ACTIVE CALCIUM™
Your body creates both calcium and phosphate ions which are found in your saliva. These ions are your body’s way of defending your teeth from erosion.
With this in mind, we have developed Active Calcium™ that contains calcium and phosphate ions to help compliment your mouth’s natural defense to protect your teeth more efficiently.
With everyday wear and tear, micro-cracks and crevices may begin to develop on your teeth creating an uneven enamel surface and making them appear increasingly dull and discoloured.
By using Arm & Hammer’s Total Pro Clean + Repair™, Truly Radiant™, Sensitive Pro™ or Enamel Pro Repair Toothpaste, Active Calcium™ will be deposited directly on to your tooth surface, filling the tiny crevices that form on your enamel surface, and binding to it. As a result, it restores the enamel surface making teeth smoother and whiter.