REASONS TO RECOMMEND
SUPERIOR PLAQUE REMOVAL
Conventional toothpaste leaves plaque behind.
Peer reviewed clinical studies confirm that Arm & Hammer Baking Soda Toothpastes remove more plaque than regular non-Baking Soda Toothpastes3-5.
Baking Soda has low abrasity that delivers disruptive action to help remove plaque biofilm even on hard-to-reach surfaces, whilst providing patients with safe, gentle whitening.
ORAL PH BALANCING
Alkalinity of baking soda promotes a neutral pH to prevent caries and favour remineralisation.
Fast dispersal throughout the oral cavity thanks to its solubility in water to clean deep between teeth and below the gum line.
Gentle on the tooth enamel (Moh’s Relative Hardness lower than enamel: 2.5 vs. 5).
Neutralises unpleasant-smelling odour compounds without use of antibacterial agents.
Removes up to 5x more plaque in hard-to-reach areas versus a non-baking soda toothpaste.
EFFECTIVE MINERAL BALANCE FOR PREVENTION
Tooth enamel is composed almost entirely (97%) of calcium and phosphate in the form of hydroxyapatite (HAP)8. In the oral environment, HAP is constantly being added (remineralisation) and lossed (demineralisation) in a dynamic process.’
Our toothpastes contain baking soda and fluoride. Baking soda helps to raise oral pH and combined with fluorides this promotes remineralisation of enamel.
Plaque acids from sugars and dietary acids are the primary reasons for demineralisation9.
When pH exceeds 5.5, the balance shifts towards remineralisation. This balance between demineralisation and remineralisation is critical for enamel maintenance and favours caries prevention.
NEUTRALISES ODOUR
LOWEST ABRASIVITY SCORES
GET SUPERIOR CLEANING WITH NATURAL BAKING SODA
Baking soda, is our hero ingredient. It is a completely natural cleaning agent that is gentle on tooth enamel with an Relative Dentin Abrasivity (RDA) index value of 7.
The Relative Dentine Abrasivity (RDA) and Pellicle Cleaning Ration (PCR) graph below measures the erosive effect of dentifrices on tooth dentin and the ability of dentifrices on stain removal effectiveness. The lower the RDA value, the more gentle the paste is, whilst the higher the PCR, the better the cleaning effect.
All Arm & HammerTM toothpastes are well below the FDA abrasivity limit and suitable for daily use, thanks to its high levels of Baking Soda producing the lowest RDA values, whilst providing a biological mechanism of deep action cleaning for superior plaque removal.’