LIQUID CALCIUM

TRULY GROUNDBREAKING

Our patented Liquid Calcium™ technology has revolutionised the way we can all care for our teeth! Arm & Hammer Enamel Care Whitening and Sensitive are the only toothpastes that contain Liquid Calcium™, which restores surface enamel.

HOW DOES IT WORK?

Your body creates both calcium and phosphate ions which are found in your saliva. These ions are your body’s way of defending your teeth from erosion; however, due to the acidity of modern day diets, we need more of these ions to help re-mineralise our teeth.

With this in mind, we have developed Liquid Calcium™ to contain up to 8 times more calcium and phosphate ions than the amount found in saliva so it is able to replenish ion content in your mouth and subsequently re-mineralise and protect your teeth more efficiently.

With everyday wear and tear, micro-cracks and crevices may begin to develop on your teeth creating an uneven surface enamel and making them appear increasingly dull and discoloured.

By using Arm & Hammer’s Enamel Care and Enamel Care Sensitive, Liquid Calcium™ will be deposited directly on to your tooth surface, filling the tiny crevices that form on your surface enamel, and binding to it. As a result, it restores the teeth enamel and creates a smoother and whiter enamel surface too.

Click here to watch the liquid calcium demo

A MONTH LONG TRIAL CONDUCTED IN AMERICA DEMONSTRATED:

  • Gloss improved by 23.4% compared to 0% with a regular toothpaste
  • A reduction in roughness by 13.7% compared to 0% with a regular toothpaste
  • After only 2 weeks, 64% found that their teeth were whiter than before