THE HIGH PERFORMANCE INNOVATION

It is important to remove plaque to keep teeth clean. Brilliant Sparkle® Gel is clinically proven to achieve superior plaque removal by actually breaking its bonds and removing it effectively from tooth surfaces with its unique CrystalClean™ baking soda technology. CrystalClean™ technology, is a unique anti-plaque agent that disrupts plaque and removes up to 88% more plaque than a leading toothpaste in a single brushing session*.

CrystalClean™ technology works to displace plaque when brushing and dissolves to reach inaccessible locations, disrupting the plaque biofilm to promote penetration between teeth and below the gum line. Clinical studies show that there is up to 6x more plaque present in between teeth and results show that Brilliant Sparkle® Gel with CrystalClean™ baking soda technology is especially effective in hard-to- reach places.

* Data on file. Based on clinical plaque mean scores

THE POWER OF BAKING SODA

Baking soda is a highly effective natural ingredient favoured by dentists and hygienists. By adding this key ingredient, we get to benefit from its superior properties to clean and whiten teeth more effectively than any other regular toothpaste.

Baking soda has become clinically recognised as a particularly gentle, yet effective cleaning agent and we use it in the highest concentrations to produce the best possible results against plaque and existing stains.