REMOVES UP TO 88% MORE PLAQUE THAN A LEADING TOOTHPASTE*

NEW Arm & Hammer Brilliant Sparkle® Gel is the high-performance toothpaste innovation that removes up to a staggering 88% more plaque than a leading toothpaste. The most thorough cleaning toothpastes are those that remove the most plaque. Brilliant Sparkle® Gel is clinically proven to achieve superior plaque removal by actually breaking its bonds and removing it effectively from tooth surfaces with its unique CrystalClean™ baking soda technology.

CrystalClean™ technology works to remove plaque by dissolving to reach inaccessible locations, disrupting plaque biofilm and penetrating between teeth and below the gum line. Clinical studies show that there is up to 6x more plaque present in between teeth and results show that Brilliant Sparkle® Gel is especially effective in hard-to-reach places.

An advance in dental science, it cleans so deeply and thoroughly it leaves teeth feeling noticeably cleaner, smoother, shinier and brilliantly sparkling white. It gives the family a whole new experience of that "just from the dentist" feeling of clean whilst also helping to protect against tooth decay. The unique formulation with its Cool-Breathe™ Minty Gel flavour neutralises bad breath for a cool freshness that lasts and an ultra clean teeth sensation.

* Data on file. Based on clinical plaque mean scores

AVAILABLE FROM:

NEW Arm & Hammer Brilliant Sparkle® Gel is available from Boots, Superdrug, Tesco, Sainsburys, other major retailers and independent chemists.