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A month long trial conducted in America demonstrated:

Gloss improved by 23.4% compared to 0% with a regular toothpaste.

A reduction in roughness was noted by 13.7% compared to 0% with a regular toothpaste.

After only 2 weeks, 64% found that their teeth were whiter than before!

Liquid Calcium – Truly Groundbreaking

Liquid Calcium is Arm & Hammer’s brand new patented technology that has revolutionised the way we can all care for our teeth! Arm & Hammer is the only toothpaste on the market with this brand new technology which has the ability to totally restore the surface enamel of your teeth.

How Does It Work?

Your body creates both calcium and phosphate ions which are found in your saliva. These ions are your body’s way of defending your teeth from erosion; however, due to the acidity of modern day diets, less and less of these ions are able to occur naturally. We therefore need something to encourage our teeth to re-mineralise so that we are able to avoid tooth decay.

With this in mind, Arm & Hammer have developed Liquid Calcium to contain 8 times more calcium and phosphate ions than the amount found in saliva so it is able to replenish ion content in your mouth and subsequently re-mineralise and protect your teeth more efficiently. As its name suggests, Liquid Calcium is quite literally a soluble form of calcium.

With everyday wear and tear, cracks and crevices begin to develop on your teeth creating an uneven surface enamel and making them appear increasingly dull and discoloured.

By using Arm & Hammer’s Enamel Care and Enamel Care Sensitive, Liquid Calcium will be deposited directly on to your tooth surface, filling all the tiny crevices that form on your surface enamel, and binding to it. As a result, not only has it restored the ion content and increased the protection from erosion, but it creates a smoother and whiter surface enamel too.