Do you suffer from sensitive teeth? Have you been able to find a toothpaste that gives you a long term fix? No? Well look no further!

Arm & Hammer would like to introduce our new breakthrough toothpaste, Enamel Care Sensitive. For those of us with sensitive teeth, this really is a life saver! Unlike all other sensitive toothpastes, Enamel Care Sensitive does not numb the tenderness for a short period of time, but actually removes the cause of the sensitivity. At last, we have found the perfect fix for lasting results.

With the help of Arm & Hammer’s innovative patented technology, Liquid Calcium, Enamel Care Sensitive is the only toothpaste that can actually block your exposed nerves and rebuild a perfectly smooth and white surface enamel. The Liquid Calcium fills in those tiny crevices, sealing teeth with a protective shield and closing off your sensitive nerves.

Enamel Care Sensitive also contains our magic ingredient, Baking Soda which allows this toothpaste to deep clean your teeth and remove stains. So your teeth will not only be less painful but healthier and whiter too!