For 150 years, Arm & Hammer has been the leading baking soda toothpaste brand. Our range of toothpastes are also available in the UK, so you too can reap the benefits of our innovative formulas and superior dental care.

We pride ourselves on our breakthrough dental technologies and want you to experience our therapeutic approach to oral care. In each of our carefully formulated toothpastes we use the ultimate natural ingredient, baking soda, favoured by dentists and hygienists nationwide.


  • Liquid Calcium

    Liquid Calcium™

    Our Liquid Calcium™ technology has revolutionised the way we can all care for our teeth resulting in strong, smooth surface enamel and healthier, whiter teeth.

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  • CrystalClean Technology

    CrystalClean™ Technology

    Our unique CrystalClean™ technology works to displace plaque when brushing to reach those hard-to-reach places leaving your teeth feeling cleaner, smoother and brilliantly sparkling white.

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  • Our Product Range

    We are famous for leading the way in toothpaste innovations with an exciting range of super-ingredient products. Read more about our innovative product range and discover which product is right for you.

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Meet Our Expert

Dental consultant for Arm & Hammer, Graham Barnby, answers your frequently asked questions to help your teeth stay strong and healthy.


Keep In Touch

We would love to keep in touch with you and tell you more about our brand new products and latest formula innovations. Be the first to receive exclusive details about offers, samples and competitions.

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